Focus Timer Surpasses Fundraising Goal, Hits $215k

The Focus Timer Kickstarter Campaign ended on September 8, 2022.

The Focus Timer is an innovative hourglass designed for the Pomodoro technique, allowing users to set adjustable intervals for focused work and breaks, helping boost productivity in a tactile and visually engaging way.

To support the launch of the Focus Timer, our team executed a targeted direct outreach campaign to connect with influencers who could beta test, promote, and share the product. This approach helped generate excitement around the Kickstarter campaign and build early momentum.

This connected the product directly with people who care about productivity, helping turn beta testers into advocates while amplifying awareness across social channels.