#WeCreate408 Breaks Participation Records, Bolsters Art Engagement

Our team provided creative development services for the #WeCreate408 campaign, producing custom illustrations and collage-based multilingual graphic assets for 32 posts across the website, social media, and newsletter platforms.

Each illustration was designed to reflect the diversity of San José’s creative community while maintaining a consistent campaign identity across platforms. These custom illustrations helped make the campaign more engaging and accessible to a wide audience, highlighting individual artists, events, and programming in a visually compelling way.

Our team also development animated augmented reality filters for Instagram Stories. These AR filters allowed users to engage with the campaign in real time, bringing the illustrations to life and generating excitement online. The combined effect helped make the 2024 #WeCreate408 campaign the most successful year yet, driving record participation.

Above: San José Themed Illustrations Developed for the Campaign.