San Mateo County Human Services Agency Unveils New Logo

This summer, our team worked with the San Mateo County Human Services Agency to develop a new logo that aligns with the county’s existing brand guidelines. After presenting several concepts, the HSA selected the piece titled “Collaboration” as the version that best represents their mission and values.

This concept aimed to convey a sense of unity and motion. The design features many diverse pieces working together, symbolizing the agency’s ongoing collaboration across its programs and initiatives. Each of the eight branches of the agency is represented, highlighting the interconnected nature of their work and their commitment to serving the community as a cohesive whole.

The final logo reflects both the agency’s identity and its dedication to teamwork, diversity, and service, providing a strong visual foundation for future communications and outreach.